In recent years, on the list of various consumption, all sorts of Cenozoic small household appliances become the mind of many consumers. Ladies are in hundreds of yuan arrive tens of thousands of yuan to differ between of all kinds hairdressing apparatus ceaselessly "plant grass" "pull grass", portable dry clothes machine, mini hot kettle, mutipotant electric hot pot all sorts of life small home appliance solved the pain in the life, wrong topic printer, touch screen small sound box satisfied the job studies entertainment need.
Small household appliances have become 2020 home appliance market in the emergence of new categories, technological innovation and iteration of the explosion. In addition to smart toilet seat, Mofei multi-function pot, Dyson hair dryer and other popular products, in the first hour of 2020 tmall "Double 11", 1142 dark horse new brand small home appliances, such as Cloud Whale, Ekede, Tianke, Youli, Bisheng, have achieved a year-on-year growth of more than 1000%. During the "Double 12" promotion period in 2020, the sales of official flagship stores of small household appliance brands Xiaoxiong, Beiding and Joyang taobao have increased by 731.98%, 118.96% and 150.72% respectively year-on-year, all of which have hit the market.
The popularity of small home appliances is closely related to the "home economy" due to the COVID-19 pandemic in 2020. During the epidemic, people could not go out to eat. Instead, they simply made food at home, such as steamed buns and liangpi. As a result, small kitchen appliances such as air fryers, multifunctional cooking machines and electric ovens have found their way into more homes. On Taobao platform, the monthly number of goods received by a brand of air fryer is 51,000, a brand of multi-functional electric hot pot is 17,000, and a brand of household wall breaker is 27,000. "These kitchen appliances are getting smarter and easier to operate, making it easy to cook dishes that are often ordered in restaurants at home," said Ms Zhao, who plans to buy a wall breaker.
Small home appliances can buck the trend as the current consumption upgrade background closely related. Small household appliances in the promotion of consumer quality, to solve the pain points of consumers, to meet the personalized needs of remarkable, and small household appliances manufacturers have not only limited to household appliances enterprises, each industry has its own industry development of consumer-oriented unique products. Online education company Homework, for example, has a "mistake printer". This is an intelligent small home appliance that often goes wrong in the process of learning in the light of the student that the examination question develops specially, can help the student undertake consolidate to relevant knowledge and deepen impression. The cute mislabeled printer "Meow Meow Machine" has sold 430,000 units on JD.com, aiming at electronic intelligentized teaching in learning scenarios. It can be said that small household appliances can be one step faster in intelligent life. As industry experts say, small household appliances are not the new wind caused by the epidemic, but the result of consumption upgrading. Products related to consumption upgrading show a rapid growth trend.
Small household appliances that meet different needs are widely favored by consumers, which cannot be separated from the sales way of social e-commerce. Through the use of social platforms to accumulate public praise, through the well-known "big V" of various network platforms, online celebrities live recommendation, build a good brand image, find the target customers keen to try new things and change in the mobile terminal, thus forming a series of popular products. Different from the Japanese beauty instruments that consumers bought overseas in the past few years, now when searching for such products, online beauty instruments with different nicknames will appear, such as small knives, small bubbles, small dolphins, small irons... Beauty devices of various functions, high and low, cater to the selling characteristics of social networks. According to understand, as of October 2020, our beauty instrument related enterprises have more than 8 m, are mainly distributed in guangdong, shandong, jiangsu and other places, the age of the Internet of young people grow up demand for personal care items more stimulate facial instrument market growth potential, with industry association estimates that 2020 cosmetic instrument the size of the market may have more than 6 billion yuan.