How hot is net red small home appliance? One set of data proves it. According to the Report on China's Home appliance Market in the first half of 2020 released by the China Electronics Information Industry Development Institute, the retail sales volume of China's home appliance market in the first half of the year was 369 billion yuan, 14.13% lower than the same period last year. The small household appliances market grew 1.45 percent year-on-year, with retail sales expanding to 91.1 billion yuan. Especially with kitchen small household appliances and a protection category - based emerging small household appliances market performance more bright.
In addition, according to JINGdong data, "June 18" period, wall breaking machine, multipurpose pot, air fryer, fruit and vegetable disinfection machine and other emerging home appliances turnover increased by more than 200% year on year; The turnover of baking appliances such as electric ovens, toasters and egg beaters increased by more than 185% year on year. Protect home appliances also gain substantial growth, if massager clinch a deal the forehead grows 240% year on year.
Why do small household appliances suddenly explode? The personage inside course of study expresses, product of small home appliance has cover an area of small, operation is simple, easy to learn, price is opposite everybody electricity inferior advantage, can solve the pain point of each respect in consumer life again, because this is the popular product on the market all the time kind. In addition, under the influence of the epidemic, the rise of "home economy", people are more indoor activities, also increased the utilization rate and sales of small household appliances, at the same time, the epidemic prompted consumers to strengthen the focus on health concept, which also brought many opportunities for small household appliances equipped with health functions.
Small household appliances after sale slot point
Although small home appliance is good, after sale is all sorts of slot spot however. Once small home appliance appears damage, it is core component gives a problem commonly, maintain cost nature tall. And the small household appliance product model is numerous, after the failure often difficult to find unified spare parts, this is a small household appliance maintenance difficult reason. In addition, compared with the mature electronic products, the small household appliance industry has not yet issued clear policy support, lack of corresponding implementation standards, and have not formed a unified maintenance and recovery mechanism. Even third-party after-sales maintenance and recycling enterprises are often not large enough to enjoy policy subsidies, so it is difficult to reduce their own costs, and the phenomenon of high maintenance costs is common.
For this, the personage inside course of study suggests, when buying small home appliance, had better big brand of choose and buy, notice warranty time, do not want impulse consumption more, make small home appliance becomes "one-time" product.